Sam's Portfolio
Hello
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Front-end designer
GoHighLevel
Funnel Strategist
Automation
AI Chat Bot

Hello! I'm Sam

UI Designer / GHL Specialist

I don’t just help brands stand out — I make them impossible to ignore.

In a world of copy-paste, I create the exception.

No fluff. No filters. Just sharp, standout strategy that cuts through the noise.

Origin Story

I fell in love with digital funnels when I first saw a crisp, high-converting landing page in action. What began as “how do they load so fast?” became an obsession with user flows, crystal-clear copy and automations that just work.

Core Strengths

  • UI/UX Polisher – High-impact hero sections, forms & dashboards that boost engagement.
  • Full-Stack Automator – From tagging rules to webhooks: single-click workflows that hum under the hood.
  • Funnel Strategist – Architecting journeys that guide prospects from first click to final purchase.
  • Visual Communicator – Design fluency that turns static pages into scroll-stopping experiences with motion, layout, and story.
  • System Thinker – Knows how to connect the dots: CRM, forms, automations, calendar syncs — all working in harmony behind the scenes.

Milestones & Wins

  • Certified GHL Funnel Builder
  • HTML5 Programming Certified
  • Digital Marketing & Facebook Ads Credentials
  • Python Bootcamp Certified

Tech & Toolbox

Design & Prototyping: Figma, Canva, Photoshop, Procreate

Web Platforms: GoHighLevel, Systeme.io

Front-End: HTML5, CSS3, JavaScript, React (basics)

Process & Philosophy

“I believe in marrying data with design: every element earns its place through A/B tests and user feedback.”
  • Data-Driven Tweaks: Every CTA, color and headline is monitored & optimized for clarity and conversion.
  • Invisible Automations: Your users never see the gears—I automate so smoothly it feels like magic.

What Drives Me

  • Turning Friction into Flow: I love smoothing out every bump in the user journey.
  • Weekend Tinkerer: Wiring my home for IoT or hiking coastal trails with a camera in hand.
  • Lifelong Learner: Exploring AI-powered UX, growth-marketing blogs & new web tech.
SmartFunnel Kits
View Project

Challenge: Many small-to-midsize businesses lack the technical resources and design expertise to build a high-converting sales funnel from scratch. Off-the-shelf templates often feel generic, require manual wiring of forms and automations, and leave users struggling to integrate their CRM, email sequences, and analytics in one seamless flow.

Solution: SmartFunnel Kits delivers a fully‐integrated, plug-and-play funnel framework built in GoHighLevel. This approach lets non-technical marketers launch a polished, on-brand funnel in under an hour—no coding or manual integration required.

Result: By pairing great design with bulletproof automations, SmartFunnel Kits transforms “template stress” into scalable, revenue-driving funnels.

Solivana
View Project

Challenge: Build a product launch funnel that communicates luxury and calm while guiding users to action — without feeling pushy.


Solution:
Designed a clean, light-themed layout featuring soft typography and ample white space. Integrated product highlights with gentle animations and a countdown timer to create urgency without overwhelming the user.


Result:
Solivana’s layout combines aesthetic clarity with conversion flow, serving as a model for product-based offers seeking a premium yet nurturing look.

Aetherfall
View Project

Challenge: Craft a gamified funnel that captures attention, builds lore, and emotionally engages users — all without overwhelming them.


Solution:
Designed a cinematic entrance experience with a fantasy-inspired hero section, character flip cards, and a modal login animation. Each section invites immersion and guides users toward character selection and signup.


Result:
The funnel demonstrates how interactive storytelling can elevate engagement and navigation. Aetherfall sets a benchmark for narrative-driven funnel strategy within a branded, scrollable layout.

Calisthenics
View Project

Challenge: Create a high-converting lead generation funnel for a bodyweight fitness brand — one that motivates sign-ups through a free 7-day pass while subtly priming users for a paid upsell.


Solution:
Built a cinematic, scroll-driven experience with a video hero, animated spot counter, and email automation triggered by engagement.


Result:
The Calisthenics funnel drives high-intent leads into action with urgency, storytelling, and smart follow-ups — turning curiosity into commitment.

CNTRL Studio
View Project

Challenge: Develop a personal brand funnel that feels more like a creative agency launch — sleek, modern, and layered with conversion strategy.


Solution:
Built a dark radial layout with bronze accents, animated sections, and a styled GHL modal form — guiding users through brand, process, and CTA with smooth scroll flow.


Result:
CNTRL Studio functions as a polished personal brand funnel that balances creative direction and conversion clarity. The design emphasizes control, clarity, and client readiness — exactly what the brand name implies.

SmartFunnel
View Project

Challenge: Many businesses settle for cookie-cutter funnels that fail to capture their unique story or drive real engagement.


Solution:
SmartFunnel blends brand narrative with strategic conversion: a bold homepage manifesto, a “Find Your Funnel Match” quiz, interactive portfolio snapshots, and a clear 6-step process—all wrapped in transparent pricing.


Result:
Clients get custom funnels that look, feel and perform like their best selves—boosting engagement, capturing more leads, and fueling scalable growth.